The fashion world is rich in various brands. Many of them are well-known, but we do not always know the details of their interesting history of origin and development. For example, Stone Island. What does this name mean? This is a beautiful name of an Italian branded clothing company, translated as the concept of “stone island”.

The Stone Island brand first introduced its products to the world back in 1982. First there were jackets, and then raincoats with hoods - just a few exclusive designer models. Comfortable, high quality and discreet, they almost instantly aroused the interest of Italian football fans and soon reached almost unattainable heights of popularity. They became the prototype for Stone Island's street fashion and casual wear. This means that the realization of the designer’s dream was a success at the very beginning of the journey. What followed was a rapid rise, which literally became a revolutionary change in the traditions of fashion.

Brief history of the Stone Island brand

The birth of the Stone Island trademark occurred under the wing of the C. P. Company, being one of its products. Thanks to the creativity of designer Massimo Osti, the development of the Stone Island brand was incredible. Therefore, it very quickly became an independent entity, a separate company and a well-known brand.

After the first models of jackets, the company began producing trousers, shirts, and T-shirts. But it was the jackets that remained her constant calling card.

The amazing and unsurpassed maestro Massimo Osti worked tirelessly not only on the design side of his product, but also strived for the highest quality.

The meaning of the Stone Island patch and its origin

This trademark also had a distinctive sign, which was a black patch attached to the left sleeve with two buttons, depicting a compass and a compass rose. A strange choice of logo at first glance. But if you delve deeper into the history of the brand’s creation, you realize that all the designer’s decisions are quite logical and consistent. The Stone Island patch is no exception, which means the brand’s attachment to marine clothing.

After all, Massimo Osti initially intended to create clothes that were comfortable for everyday use. The initial goal was jackets and raincoats made of high-quality and durable fabric. This thought came to the designer because of his passion for military uniforms. Studying the technology and other details of its production and at the same time experimenting with completely new, proprietary technologies, Osti gave preference to the fabrics of heavy marine pea coats. And it was in this direction that technologies were developed and introduced into his first design works. These jackets and raincoats made the name of the young Stone Island brand famous. Which means the chosen path is correct.

Later, nylon products became a sensational story for the future brand. A unique, very light new fabric, classified as non-woven materials, had the ability to change its color with changes in air temperature. And again success!

Growing popularity in Europe

Now Ost's design works attracted the interest of English fans, gained popularity throughout England and soon became in demand among connoisseurs of quality clothing in European countries. And it was quite natural for them to appear in European brand stores.

This is how Stone Island’s popularity grew rapidly, which means the talented designer’s inspired and creative approach to work. It is sincere love for one’s work that creates miracles and allows talents to reveal themselves. This happened with Stone Island.

And almost all football fans in Great Britain soon began to stand out from the large crowd by wearing clothes with a black patch on their left arm. By the way, the drawing itself could be of different colors.

The emergence of counterfeit

Soon, due to the growing popularity of the brand and the high price of its products, a lot of fakes appeared with copies of the company logo. But an understanding person easily distinguished them from real products. First of all, the quality of the material and tailoring, the buttons, the color of the products.

A lot of time passed, but still on the left hand there was always a patch from Stone Island, which means a patch that has taken root as the company logo with reference to the marine theme.

By the way, there were three types of such patches, differing in the color of the compass and compass rose embroidery:

• traditional blue and yellow colors;
• black;
• white.