If five years ago this issue was relevant, today it is no longer a secret to anyone, who wearsStoneIsland. Of course, football fans, hooligans and representatives of this kind of groups. And this is really strange, because the person who created these clothes did not identify himself with any subculture, he was a rather closed person. With his model range, he challenged nature. After all, each jacket is a kind of fortress that can protect the owner from many troubles.

Reasons to love Stone Island jackets.

Why did you love clothes? football fans? Let's try to figure it out:

1. Originality.
2. The highest level of quality.
3. Always and everyone a noticeable patch.
4. A decent price making the clothes unique.
5. The ability to protect from bad weather and other minor problems.

The company appeared in the second half of the last century, but it did not immediately gain popularity. The first to wear these clothes were fans of Italian clubs. A decade later, fashion came to Albion, to the UK. It is the fans of this country that set the fashion for their fellows, all over the world. The world cinematography also contributed, which constantly portrayed hooligans in the clothes of this particular brand. The method was applied product placement". But there are always a few unpleasant moments, the main one being the price. It's hard to find jackets under £500, and many people can't afford to spend that much on clothes.

Quality materials and high price.

The originality of the brand lies in the fact that for the production of all models materials that were not previously used in men's clothing were used. It was a real revelation nylon. Mono fiber fabric proved to be ideal and was subsequently used by many designers and fashion designers. But the imagination of the creator of clothes was not limited to this. Subsequently, he decided to use materials that were used in industry and military affairs. This contributed to the creation of a more brutal image, opposing himself to the world around him.

It just so happened that the described brand has always positioned its products as a "premium class". Although it was designed for everyday wear, it stood out for its quality and reliability.

There can be no talk of any low prices in such conditions. Even by the standards of Italy and Britain, the cost of goods is quite high. Given that incomes in our country are somewhat lower, there are not so many opportunities to acquire a Stone island jacket. Considering that the main audience of the company is young people under 30 years old, the problem becomes more significant. Some solve it with the help of stock stores and second- hand.

What emblem will always show that you are "their"?

Another important point is the patch, which is worn on the shoulder or on the arm. The emblem is strongly associated with NATO - all the same " Rose of Wind". It also looks like a compass, the emblem of a military unit. Such a sign of distinction will distinguish a person in the crowd, help to hint to others who and what the wearer of these clothes belongs to. In the football environment, the patch itself is usually called " patch”, the image itself is usually associated with a compass. The sign does not show which club you support, which organization you belong to. This is a common way to get to know your own, the same lover to make some noise at the stadium, relax with friends in a bar. In Britain, at one time they did not even let visitors dressed in such jackets into bars. The hosts were afraid of the noisy festivities and fights that often accompanied the visits of young people. But even now you can notice sidelong glances on yourself, in any country in the world. We have stone island strongly associated with the right-wing movement, Nazis and skinheads. Given the historical features, representatives of these subcultures have never been held in high esteem, so you can run into trouble at any time. But if you are always ready for them and able to defend your point of view, your desire to wear a certain brand - you can not be afraid of anything.

What will happen to the jacket after the first fight?

As already mentioned, only high-quality materials used in military ammunition are used in the production of clothing. Of course, this is not a body armor and the jacket will not protect you from an attack or some kind of blows. But the nylon material will prevent the enemy from grabbing you, and the density will provide some protection. Thanks to her, the clothes will not deteriorate after a few exits, a couple of conflicts or walks in the forest. Even if you are not very worried about the safety of your wardrobe, the purchased items can be worn for years. They practically do not lose their chic original appearance.

What does the Stone Island patch mean?

Clothing brand "Stone island" is becoming more and more "replicated" every year. But its target audience is still football hooligans and regular fans, the patch usually means that you belong to one of these groups. But it is unlikely that this brand in Russia will ever reach a wider level. The reasons are the same price and tradition. In the foreseeable future, we can not expect a decrease in the cost of production. The prices will remain the same, but the quality will not suffer. There is one more thing related to style. Jackets were positioned as clothes for closed people, those who like to oppose themselves to the outside world, to fence themselves off from it behind durable and reliable clothes.

It is these indicators, together with practicality, that ensured the popularity of the company. But the fact is that few people are interested in such reliable and at the same time fashionable clothes. At least within the city limits. Hunters, sailors and fishermen will prefer equally practical, but cheaper and less stylish options. When there is no one to impress with quality, it is easier to save money.

If you meet a young man on the street, with a compass emblem on his shoulder or sleeve, you will know who is wearing stone island. But you should not immediately form and demonstrate your hostile attitude towards a person or brand. After all, the presence of any clothing does not guarantee the presence of any political or ideological views. Moreover, it does not call for action. If you were presented with a jacket from this company, think carefully about whether you can nullify possible conflicts.

Brand video

"Forbid me to wear Stone Island":