Why do some manage to profitably sell a middle-class property in an unfortunate location, while others do not find a buyer for a beautifully equipped home even at a reduced price for years? It's all about the different perception of the house by the seller and the buyer. Tips from UltradizZ will allow you to make a deal quickly and on favorable terms with the least cost and effort.

The main secret of a successful house sale is that you should not sell a specific property, but an idealized lifestyle that in the subconscious of the buyer will be strongly associated with your home. Proper pre-sale preparation is the most important stage if you want to quickly and profitably sell your property.

Forget about your own original tastes and style preferences, work on making your home feel calm, well-planned and functional.

How to prepare your house for sale

1. Make sure the buyer finds your home quickly.

Hang a clearly visible sign with the house number. If an existing sign is obscured by overgrown trees or a ledge of a neighboring building, move the number to a new, highly visible place.

The fence, gate and sign should not be dilapidated. If necessary, paint and repair them. Otherwise, some buyers may simply leave without even going inside.

Mentally evaluate how easy it is for a stranger in your area to navigate. If there are no nameplates on the streets, consider what visual cues you can give shoppers as they drive up to the house from different streets.

The main thing is to create the impression of a well-groomed, welcoming and friendly home. Consider the following:

• windows should be clean and literally shining;


• paths must be swept clean. If they are wide and not framed by flower beds or a lawn, then put at least a few living plants along them;


• clean the facade of the house from dust, dirt and cobwebs;


• lawns and lawns should be attractive. Mow overgrown grass, fill in bald spots with turf, or mask them with garden furniture or potted plants;


• remove all household items, tools and garden equipment for the time when buyers come from the yard to the barn or garage;


• evaluate the type of plants and, if necessary, cut off excess branches, remove diseased and stunted plants. Be sure to remove fallen leaves from flower beds and lawns, cut wilted flowers.

3. Give your porch an eye-catching look:

• repaint the porch and front door, if necessary, clean the outdoor fixtures. If the upper side of the canopy above the porch is visible from the gate, then take care of cleaning it;


• put several potted plants on the porch or hang baskets from the horizontal supports of the canopy;


• clean the rug in front of the front door;


• if there is space, put garden furniture on the porch;


• be sure to turn on outdoor lights if you are waiting for customers in the evening.

4. Put your house in perfect order:

• thoroughly wash all surfaces, the house should literally shine. Clean the furniture with special products, remove fingerprints and other dirt from the facades. If it is difficult to do the cleaning yourself, hire a cleaning service. You can't skimp on this!


• repair dangling and faulty sockets and switches, buyers should have no doubts about the impeccable condition of the electrical wiring;


• remove all items that are related to the personal life and preferences of household members: family photographs, certificates and cups, personalized dishes, etc. The buyer must see the impersonal house and "try on" it for himself;


• cute trinkets should also be removed! Believe me, buyers usually have a lot of their own similar items, and he needs to see the space where he can place them. Remember, there should be little decor, and it is better to give preference to large items. At least a quarter of the free space should remain on open shelves;


• remove all creams and hygiene products from your eyes, except for soap, at the time of the arrival of customers, so that guests do not have the feeling that they are spying on you. If there is not enough space in the cabinets, just put them in boxes with lids or leather cases. It is better to hang new towels, and also put a new bar of soap;


• put food and pots in the kitchen in the refrigerator or cabinets. Leave a minimum of clean, neat dishes on open shelves. It can be vases or wine glasses. Place a vase of colorful fruit on the table;


• The bedroom should look gender neutral. All personal items, cosmetics, creams and perfumes should be hidden in cabinets and cabinets. The bedspread and pillowcases should be kept clean and not wrinkled. If there are enough pillows in the house, then simply separate those on which you sleep from those that remain on the bed during the day. Or just put on fresh pillowcases before customers arrive;


• in the nursery, buyers should not see scattered toys. Especially if they also have children. Do not neglect the opportunity to demonstrate that in your home a nursery can be well organized. Children at this time can play in the garden or visit relatives so as not to disturb the ideal picture;


• evaluate paintings, posters and other decor on the walls with an open mind. They reflect your style, but not necessarily to the liking of the buyer. Therefore, it is better to leave only that which will definitely not cause displeasure or irritation;


• put the extra things in boxes and transfer them to the barn, to the attic, or leave them for temporary storage with good friends;


• always keep wastebaskets clean when meeting customers;


• if after cleaning the house seems a little empty, then decorate it with flowers in vases and pots, fresh bright fruits.

It is not enough that the house is just clean. All signs of decay should be eliminated. If the wooden floors in the walk-through areas are pretty worn, then lay them or lay neat rugs here. On the contrary, if the carpets look worn, it is better to remove them completely, leaving the floor uncovered. Old laminate and parquet boards can be refreshed with special protective products, giving them a radiant look.

6. Colors are an important part of successful sales.

You yourself can feel comfortable in dark rooms or a green-purple interior, but when selling, you need to focus on the color scheme that suits the majority. - the best choice. Light rooms are preferable to dark ones. Coffee, beige, light gray shades are the best background for a successful deal with a buyer. Bright spots are best left only as accents.

The cheapest way to pre-sale repair - painting. Remember that you can paint not only plastered or wooden walls, but also wallpaper and plastic. It is important to simply choose the right paint for the right material. Wooden walls or lining that have lost their appearance can be painted with translucent paints that preserve the texture pattern. In this case, it is not necessary to completely repaint the walls; part of the old finish can be left as a decorative panel or a bright fragment on part of the wall.

7. Think over the furniture

No matter how convenient an existing option is for your family, it is better to install it before selling, focusing on buyers. In the living room, central symmetry works best. Create a cozy area with a sofa and armchairs. You can additionally use pouffes, small tables, ottomans here. Nearby it is desirable to have a floor lamp or table lamps to create local lighting.

In the bedrooms, you can limit yourself to only a bed and side tables. Let the furniture be better less than more. You can always say that you have already taken a part to a new house. But heavily crowded rooms are perceived in terms of area less than in reality.

If there are unused rooms in the house, then give them some functionality before selling, do not leave them empty, and, moreover, do not demonstrate it as a warehouse. Distribute furniture around the house or borrow it to turn empty rooms into a guest bedroom, playroom or study.

Built-in wardrobes, walk-in closets and pantries are an added plus for real estate, but they also need to be presented correctly. First, there must be perfect order inside. Secondly, it is important to leave 20-30% of the shelf area free to give the impression of a large capacity.

If you're selling a furnished home, look at the quality of the kitchen countertops. Sometimes the presence of a stone or Corian countertop is a decisive argument in favor of a purchase. A more affordable, but also a good option is to replace your old thin countertops with thicker ones.

8. Create the right lighting

Well-lit rooms are another secret to a successful home sale. First, evaluate how light the rooms are during the day. You may have to trim some of the branches from the outside. If there is not enough natural light, then you need to show the house with well-planned artificial:

• to make the rooms seem larger, it is desirable to light the corners. If you don’t have enough of your own floor lamps, sconces and table lamps, try borrowing from friends for a while;


• screw bright lamps into all fixtures;


• try to organize local lighting in the working area of ​​​​the kitchen, near the mirror in the bathroom, on the desk;


• by the time the guests arrive, turn on the local lighting even in the daytime to draw the attention of buyers to these moments;


• if waiting for buyers in the evening, additionally turn on outdoor lighting on the porch and along the paths, at a minimum.

9. Inspire the buyer to take a trip around the house

Not all buyers inspect the house completely. But if you're interested in getting them to look into all the rooms, then come up with little "traps" that will inspire them to move deeper into the house. Original pieces of furniture can be perfect for this if they are placed at the exit of the room, in the right corner or on the landing.

For the same purpose, in the right places, you can use bright wall decor, beautiful lamps, colorful rugs, art objects.

10. Functionally arrange uncomfortable corners of the house

A big plus will be the functional use of areas under the stairs, near the ledges, in niches. There may be a built-in wardrobe, a play area, a computer desk, a bar, a reading corner, and so on. Typically, such equipped areas dramatically raise the attractiveness of the house in the eyes of future owners.

11. Eliminate traces of pets

Even if buyers are loyal to the presence of animals in the house, it is better to remove all bowls, toys and pet food at the time of the show at home. But the main problem is the smell and hair of animals. You will really lose some buyers if you do not eliminate all traces of pets in the house. Sofa wraps should be washed, and carpets should be steamed.

12. Demonstrate the advantages of the site:

• the buyer must see a well-kept garden and vegetable garden;


• emphasize all the possibilities of recreation in the yard: fill the pool with clean water, stack firewood near the hearth or outdoor fireplace, place garden furniture in several areas of the yard, on the balcony and terrace;


• if the site has a waterfall or fountain, be sure to turn on the pump to demonstrate them in action;


• surround recreation areas with potted flowers if there are not enough flower beds;


• if you are selling the plot in winter, clear the hearth and pool of snow, sweep the snow from the benches, clean the paths, put furniture at least on the porch to show that at this time of the year the yard is intended for recreation. Light a fire in a hearth or outdoor fireplace.

13. Garage

Having a garage is a big plus. If the garage, moreover, is spacious, equipped for repair and storage, then this is already a significant advantage. But here it is also necessary to put things in order before the show. Leave more free space on the shelves, ventilate the garage, grease the gate hinges. Replace bulbs if they are too dim.

If the house does not have a garage, then prepare a place that could serve as a parking area for cars. It is better if it is a paved or concrete platform under a canopy.

14. Bath

It is no secret that it is the dream of owning a bathhouse that inspires many to acquire a private house. Surely buyers will be interested in evaluating it in advance. What needs to be done in advance:

1. Wash bathroom windows.


2. Remove all hygiene products, towels and unnecessary things from the dressing room.


3. Wash the walls of soap and dirt.


4. Put on new brooms.


5. Ventilate the bath so that there is no stagnant smell in it.


6. Fill the boiler with water, bring firewood to create the feeling that everything is ready to flood the bathhouse. Let the buyers have a desire to try it out as soon as possible.

15. Sheds, workshops and other outbuildings

It is clear that it is most convenient to exist in creative disorder mode, when all the content is in places you know. But for outsiders, the order you understand is likely to evoke different emotions. Since you are determined to move out of this house, then put all rarely used tools in boxes and drawers, clean shelves, workbenches and tables as much as possible, carefully arrange agricultural equipment.

It is important to make the buyer feel that the capacity of the outbuildings is greater than he needs, and he will be able to freely place all the inventory and tools inside.

16. Prepare photos for the sale ad

Do not neglect the opportunity to place a site along with an ad on the Internet. Many buyers prefer such ads. Of course, the photographs should be clear, showing the main advantages of the house.

Do not repeat the mistake of other sellers who post photos of an apartment with scattered things on chairs, shabby furniture, etc. Get out of the house first and show only the most advantageous angles. It is better to take pictures in sunlight without a flash. Try to shoot the same place at different times of the day, then choose the best shot.

17. Create an attractive lifestyle

Regardless of the area of ​​​​the house, the size and location of the site, there are always many advantages that can be unobtrusively demonstrated to the buyer during the inspection to inspire the owner of your home. Let's look at the arguments in favor of several opposite versions:

Big house: a lot of space for guests; several generations of a family can live; you can freely allocate a room for a dressing room or workshop.	Little house: lower heating costs; reduced air conditioning costs; compact layout, all areas are nearby.
Large lot: there is a place for a vegetable garden and greenhouses; you can create many recreation areas; you can arrange weddings and other celebrations in the open air; there is a place for artificial reservoirs; there is a place for lawns and lawns; you can build separate houses for guests or guards.	Small area: children are always supervised; minimum irrigation costs; lower costs for the construction of canopies; convenient to organize a decorative garden; all recreation areas are compactly located; one dog is enough for protection.
Plot near the city: close to all the necessary infrastructure; convenient to get to work; less time spent on the road.	Plot in a remote village: Fresh air; all your own, less theft; savings on alarm and security services.
House in a densely populated area: good neighbors, always help; the house is constantly under the supervision of pensioners' neighbors; developed infrastructure.	House on the outskirts: quiet, no one interferes with loud music or scandals; you can make noise at any time of the day; the neighbor's cat will not carry away the poultry.
House with several floors: compact location, more space for arranging the local area; less roof area, therefore, less heat loss through the roof; terraces can be arranged on several levels.	Cottage: less injuries due to the lack of stairs; more suitable for families with elderly or disabled people; it is easier to leave the house through the windows in case of fire.

Keep the best interests of the buyer in mind when selling your home so that the transaction can be completed quickly and on your terms. Try to understand why people decide to buy real estate, and demonstrate how perfect your site is for this. Anyone would love to own a comfortable, safe home with a well-planned and landscaped yard and a beautiful garden. All you have to do is give your home that feeling before a buyer shows up on their doorstep.