How to sell a house quickly and profitably

Selling a house is a complex process that requires attention, concentration and some paperwork skills. People who want to avoid paperwork and a long search are advised to immediately select a reliable intermediary who will deal with these issues. For an independent sale, you will need to prepare a number of documents, evaluate the site, place ads and be ready to answer calls and questions from people.

When setting the cost, you should not overestimate it, hoping to reduce it in the future. A potential buyer studies the real estate market and focuses on the average cost. Houses in the same category but with a lower price tag will be considered first. Therefore, it is highly likely that the queue will not reach the overpriced ad.

If you want to sell your house quickly, then a reasonable solution would be to set the price slightly below the market price - this will attract a potential buyer and allow you to conclude a deal without problems. The sale also takes into account the season - houses located in the countryside are much better sold in the spring and summer.


To calculate the market value, you can use the services of an appraiser who will quickly determine an adequate price for the site and building. To properly assess yourself, you should pay attention to the following points:

  1. Site location. Popular or quiet areas with a developed structure are valued higher than abandoned villages with difficult access;
  2. The size and boundaries of the site. A flat land plot with straight borders is much more attractive and looks more profitable than a hilly area with irregular shapes;
  3. Presence of buildings and their condition. The excellent quality of the building located on the site is preferable to a dilapidated structure and has a large market value;
  4. Available communications. An undoubted plus to the price of the house is the summed up communications: water supply, equipped antiseptic, power supply;
  5. Landscape. The equipped area around the house, which does not require investments, raises the price.

To determine the price, you should objectively and impartially evaluate these items and form a price tag based on the answers to them.


Pre-sale preparation of the house

The house needs to be prepared for sale, but it is not at all necessary to make European-style repairs in it - it is enough to correct the shortcomings that are clearly evident. This will make the building more profitable and attractive to potential customers. You should start with the entrance to the house: the adjacent land and the front door. The area around the building must be cleared of debris and neatly tidied up. The front door is updated and washed, it should not creak or slam shut badly. Shrubs are trimmed, dry old branches are removed. If trees grow around the house, it is necessary to evaluate how much they interfere with the view from the window and block the sunlight. Dirt and mold are removed from the facade of the house, nothing should spoil the first impression and interfere with the evaluation of the purchase.

Worn and scratched furniture should be refurbished, even if it is not intended for sale. At the moment, it makes up a single composition with the house and significantly affects the overall impression. You can tighten the doors of the cabinets, make sure that everything closes smoothly and without creaking. It is better to re-paste torn or dirty wallpapers, you can choose inexpensive paper ones, but they will also refresh the atmosphere, making it more pleasant.


You should pay attention to the little things: tighten leaking taps, fix faulty plumbing, remove rust from the bath. Repair broken fixtures, replace light bulbs, so that in the evening the house looks cozy and well lit. When preparing a house for sale, it is important to get rid of the heaps of old rubbish, this will visually expand the space. When buying, a client may be interested in pantries and mezzanines, so you should take care in advance that they do not resemble a dump and you can estimate their volume.

In order to impartially assess the impression of the house, you can ask a realtor or a friend to point out the shortcomings that are striking. Minor problems that are familiar to the owner can alienate a potential buyer.

Making an ad on the site

Having resorted to the services of a professional realtor, many calm down on this. As an interested person receiving his percentage, he will do everything to find a buyer. But if the house needs to be sold urgently, you can use your own strength and create ads. They are placed in thematic newspapers, on the site of the city's announcements and resources for the sale of real estate.

The advertisement must give detailed information about the plot and building being sold. Indicate the size of the site and the building and what else is located on the territory. If the area is landscaped and picturesque, it is beneficial to add information about this. High-quality pictures of the object increase the chances of selling real estate faster, but only those that objectively reflect reality. You can distribute information among friends and acquaintances, as well as on personal pages on social networks. The phone specified in the ad must always be on. If it is impossible to talk at a certain time, indicate the interval in which communication will occur calmly and without haste.

Communication with a potential client occurs immediately, if the time is moved to a more convenient time for the owner, then the buyer may change his mind or find a more accommodating seller. The conversation should answer all questions asked and describe the virtues of the house, but avoid long stories about personal experiences or stories associated with this place.


Realtor selection

In the absence of the opportunity to independently engage in the sale of a house, professional intermediaries come to the rescue. In order not to make a mistake in choosing and enlist the support of a true specialist, you should approach the selection responsibly. The best solution would be to contact a realtor who was recommended by friends or relatives who have used his services recently. If there are no such acquaintances, then it is recommended to stay with a large and well-known company that values ​​its customers and reputation and is able to quickly sell the required object.


When choosing a company, pay attention to the following points that are present in reliable companies:

  • time on the market;
  • provision of the charter and registration documents of the company;
  • voluntary certification passed;
  • passed the procedure of liability insurance;
  • availability of a computer database.

An undoubted point indicating the competence of a realtor is the verification of a package of documents for real estate. A professional specialist will personally verify the availability of all papers, without leaving it to the owners.

When choosing a realtor, it is important to be guided by personal feelings and not work with a person who causes discomfort. There should be no feeling of humiliation when working with a large company, this is an equal deal with mutually beneficial interests. If a realtor allows himself negative feedback about previous clients or about the company, then this serves as an unpleasant signal that the person does not value his reputation and will not be able to effectively and quickly sell a house or land. Cooperation must be fruitful and inspire confidence.

Preparation of documents

Most real estate transactions are made with the aim of moving to the purchased housing as soon as possible, therefore, for a potential client, the fact that all the required documents and formalities are in place is extremely important.


The owner must have the following correctly drawn up documents:

  • A contract of sale or donation, which confirms the legality of the owner's possession of this land plot and building;
  • Certificate of state registration in the format established by law;
  • Documents proving the identity of the owners;
  • State duty receipt;
  • Purchase and sale agreement for the transaction;
  • Help from BTI. For sale, it is important to determine the boundaries of the site, its location and the legality of the buildings located on it. There must also be a floor plan of the building and a technical passport;


  • A notarized statement of the spouse, if the owner is legally married;
  • If the seller has minor children, a certificate from the guardianship authorities is required;
  • Authorization document from the bank, if the house is pledged;
  • Information about the composition of the family;
  • Certificate of absence of debts for utilities;
  • A transaction for a part of a house or plot requires notification of the co-owners and their written refusal to acquire a share;
  • Other documents if the house needs to be sold by proxy.

For the sale, it is required to write an application for deregistration of the building, to document the terms of eviction, having assured them with a notary. A certificate stating that none of the heirs claims the house is also certified. In some cases, a certificate is required, obtained from a drug or neuropsychiatric dispensary, confirming the owner's sanity when making a sale.

Consideration should be given to who owns the land. A potential client intends to purchase a house with a land plot, so if it is in perpetual use, then it is wiser to register it as personal property in order to quickly sell the house and land in the future.

Before the sale, it is required to issue an extract from minors or incapacitated family members, resolving the issue of providing better conditions. It should be remembered that the living space for which this category of citizens is issued should not be worse in terms of living conditions or less in square meters.

Showing the house to a potential buyer

When presenting a house, it is important to consider the time of day. Any home looks more spacious and comfortable if it has enough light. If the show takes place during the daytime, thick curtains and blinds open as wide as possible; if the visit is in the evening, bright lighting is installed. For the bathroom, it is desirable to choose light bulbs of the blue cold spectrum, for the living room - warm yellow or red shades. It is necessary to create an atmosphere that will help sell the house.

The ideal option for showing the house would be the absence of residents in it. Moving to another place will allow you to prepare the house once and continue to maintain a given environment. But if this option is not possible, then at the time of viewing it is better to send the family for a walk. The presence of strangers fetters the client, making it difficult to calmly and naturally assess the situation. The same applies to pets: large dogs will simply scare the buyer, and allergies to various decorative animals can spoil the favorable impression and prevent the sale of the house.


The atmosphere is cozy and relaxing, with classical music muted to a minimum. No need to experiment with sound, imposing personal preferences. Before the visit of the buyer, you can brew fresh coffee, this will add additional comfort and charm. You should refrain from aromatic incense and sticks: heavy sugary smells will cause a headache in an unprepared person, and the worst case scenario will be the presence of asthma in a potential client.

Before the buyer's visit, it is recommended to tidy up, collect scattered things, remove small accessories that distract attention. There should be no tangled extension wires underfoot, household items are laid out in their places, the entrance to the house is not obstructed by anything, and a bunch of clothes have been removed from the hangers in the hallway. The best solution is to take most of the small items to the garage or storage box, this will quickly free the house from excess trash, making it spacious and bright.

When showing, it is important to remain calm, answering questions with a confident tone. Don't fuss or force extraneous conversations: the client's goal is to see the house, not discuss the latest news or listen to a story about a strange relative. No need to apologize when a client points out shortcomings and imperfections. The client’s uncertainty, his words “I don’t know what I want yet” should not confuse the seller, you should continue talking about the house, creating the impression that this is exactly what you need. Take criticism calmly and, if necessary, take advantage of it, showing the buyer. In such a situation, the help of a realtor who knows how to communicate with people and fend off such nit-picking is useful. It is not necessary to interfere in the conversation between the intermediary and the client, this will bring the client down, turning away from the purchase.


Conclusion

The speed of selling a house depends on the right price, which corresponds to market conditions. You can speed up the process by placing ads on thematic sites and in newspapers. A number of measures to give a favorable appearance will help to profitably sell a house, including cleaning and beautification of the adjacent area, cosmetic repairs of facades, internal cleanliness and careful repair of small things.

When choosing an intermediary, it is necessary to take into account his business qualities, reputation and recommendations. Before concluding a deal, it is necessary to put all the documents in order, make sure that the boundaries of the land plot actually coincide with the plan, and that there are no illegal buildings on the territory. Take care of the discharge of minors and other family members in advance, stock up on refusals from co-owners if the house is shared. When selling part of a house or land plot, you should stock up on the written consent of other owners.