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Steve Jobs lived an amazing life. He not only managed an incredible company in the era of its formation, and subsequently its widespread dominance information technologies, but was also remembered for his statements. Sometimes rude, sometimes not entirely understandable, but often hitting exactly the target, and if not at the moment of utterance, then certainly a few years later. had his own opinion about everything. To confirm this statement, let's look at the thirteen statements by the Apple founder, prepared by Business Insider, that had the greatest effect and impression on people.

Creativity simply brings things together. When you ask a creative person how they managed to do something, they feel a little guilty because they didn't really do anything on purpose, they just saw it. This seems obvious to them.

Always remembering that you are mortal is the best way I know to avoid the fear of losing anything. You have nothing anymore. There is no reason not to follow your heart.

It is necessary to be a standard of quality. Some people are not used to being in an environment where perfection is taken for granted.

You can't connect the dots looking forward. You can only do this by looking back. So you just have to trust that the dots will somehow connect in the future. You need to believe in something. Into your character, destiny, life, karma, whatever. This approach has never let me down and has made my life what it is.

Your work should be a significant part of your life, and the only way to be completely satisfied is to do what you consider to be great work. And the only way to do great work is to love what you do. If you haven't found such a job yet, keep looking. Do not give up. You will feel it when you find it. Like any relationship in our lives, this one only gets better as the years pass. So keep searching until you find it. Do not give up.

Being the richest man in the cemetery means nothing to me. But going to bed knowing that we did something wonderful is important.

I'm just as proud of the many things we didn't do as I am of the ones we did. Innovation has said no to thousands of things.

I think if you do something and it turns out to be something good, then you need to go do something else. You can't stay in one place for too long, you need to focus on what comes next.

Getting fired from Apple was the best thing that ever happened to me. The heaviness of success was replaced by the lightness of a new beginning. This situation helped me enter one of the most productive periods of my life.

Quality is more important than quantity. One home run is much better than two doubles.

When I was 17, I read a quote that went something like this: “If you live every day as if it were your last, someday you will probably be right.” She left an impression on me, and even now, 33 years later, every day I look in the mirror and ask myself: “If today was my last day, would I do what I set out to do?” And if the answer was no for several days in a row, I knew it was time to change something.

I am convinced that half of what distinguishes successful businessman from the unsuccessful is called perseverance.

I want to leave a mark on the Universe.

I collect the most best quotes Steve Jobs in Russian and English, spoken by him at different times.

About the meaning of life

We are here to make a contribution to this world. Otherwise why are we here?

We eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. I think the time has come for us to become useful to humanity.

Only having a goal brings meaning and satisfaction to life. This not only promotes better health and longevity, but also gives you a little optimism during a difficult time.

Remembering that I will die soon is the most important tool that helps me make difficult decisions in my life. Because everything else - other people's opinions, all this pride, all this fear of embarrassment or failure - all these things fall in the face of death, leaving only what is really important. Remembering death is the best way to avoid thinking that you have something to lose. You are already naked. You no longer have any reason not to follow your heart.

Being the richest man in the cemetery doesn't matter to me. When you go to bed, telling yourself that you did something wonderful is what is really important.

About your place at Apple

This is not a one-man show. Two things are inhaled new life to this company. Firstly, there are a lot of truly talented people in this company who the whole world has been telling for a couple of years that they are losers - and some of them were almost ready to believe it themselves. But they are not failures. What they lacked was a good team of coaches, good plan. Good senior management. But now they have it.

About the role of the leader

It's not my job to be soft with people. My job is to make them better. My job is to take from different parts companies, clear paths and gather resources for key projects. Taking these great people we have and pushing them and making them even better, giving them a bolder vision of what the future should be.

I can fire someone and then call them to discuss a project or rehire them. The past doesn't bother me, only the present matters.

About moving forward

I think if you've done something and it turned out pretty well - you should go and do something else without stopping there for too long. Just decide what's next.

About errors

There is no such thing as a successful person who has never stumbled or made a mistake. There are only successful people who made mistakes, but then changed their plans based on those same mistakes. I'm just one of those guys.

About work

There is only one way to do great work - to love it. If you haven't come to this, wait. Don't bother. Let your heart tell you it first.

Good artists create, great artists steal, and real artists deliver on time.

About competitors

The only problem with Microsoft is they have no taste. They have absolutely no taste. I don't mean absence original ideas, what I'm saying is that they don't infuse culture into their products.

Microsoft has spent many millions of dollars on the development and development of their own products, but for some reason they all look like copies of Apple products. When I want to cheer myself up, I immediately remember this fact.

About Me

I'm one of the few people who knows what it's like to lose a quarter of a billion dollars in a year. It shapes the personality very well.

There was a time when I slept on the floor of friends' rooms and traded bottles to buy a veggie burger. Now, after receiving several billion dollars worth of shares and property, my everyday life has changed somewhat, but I swear, not me.

I don't trust a computer I can't lift.

Death is the best invention of life. She is the cause of change. She clears away the old to make way for the new.

About higher education

Value higher education undeniable. But, I want to say that it will not help in gaining experience.

About risk

Any great figure, be it Newton or Picasso, was ready to take risks and could often fail.

About someone else's opinion

How does a person know what he wants if he has never seen the product.

About confidence

All the objects around you were created by people just like you, neither smarter nor stupider than you. You can change the world around you, create products that others will use.

About future

I would rather be unsure about the future development of the product than do something that is not original.

About details

We make the smallest details of our products unforgettable.

About geniuses

Dedicated to the marginalized, rebels and hooligans. To all those who are ready to change the world around them, who have their own view of familiar things... Even if someone considers them crazy, we see geniuses in them.

About problems

You need a problem to solve, a bug to fix.

About passion

Do what you enjoy. Otherwise, you will never have enough strength and patience to finish the job to the end.

About the choice

There are many different things you can do. But once we have chosen something specific, it is worth making it great.

The best quotes from Steve Jobs, most often quoted both during the life of the Apple leader and after his death.

Innovation distinguishes the leader from the catcher.

Don't let the noise of other people's opinions drown out your inner voice. And most importantly: have the courage to follow your heart and intuition. They somehow already know what you really want to become.

Don't get upset and give up on life. But if life has left you, you should be upset.

TV is dull and kills a lot of time. Turn it off and you'll save a few brain cells. However, be careful - you can also become dumb using an Apple computer.

Stay hungry. Stay reckless.

Steve Jobs is an unshaven Buddhist in worn jeans, a rebel who always went against the grain.

Everyone knows who Steve Jobs is. It is very difficult to find a person who would never in his life benefit from the fruits of the labor of this genius. His sharp mind, incredible hard work and perseverance in his work allowed him not only to become famous throughout the world and remain forever in history, but also to influence the minds of his contemporaries.

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Today we will not discuss the achievements of Steve Jobs in the field of IT, but we will talk about his amazing life experience, which, fortunately, he managed to leave us. So, we have collected for you 25 inspiring quotes from Steve Jobs that can help everyone in their life and work, regardless of their field of activity and outlook on life.

1. I am convinced that half of what separates successful entrepreneurs from unsuccessful ones is persistence.
2. We don't have a chance to do many things, all of which can be called great. Because this is our life. Life is short and you die. Do you know this?
3. When you're young, you watch TV and think that the TV companies are conspiring to make people stupid. But when you get a little older, you realize that this is not so. People themselves want this. And this is much more depressing. A conspiracy is not scary. You can shoot the bastards! Start a revolution! But there is no conspiracy, TV companies are simply meeting demand. This is true.
4. You can't just ask customers what they need, because by the time you do that, they will want something new.
5. I would trade all my technology for a meeting with Socrates.
6. There is only one way to do great work - to love it. If you haven't come to this, wait. Don't rush into action. As with everything else, your own heart will help you suggest something interesting.
7. I - only person, who knows what it's like to lose a quarter of a billion dollars in a year. It shapes the personality very well.
8. This phrase is from Buddhism: A beginner's opinion. It's great to have a newbie's perspective.
9. You know that we eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use mathematics, but other people developed it too... I think we all say this all the time. This is a great reason to create something that could be useful to humanity.
10. Pablo Picasso once said: “Good artists copy, great artists steal.” We have never been ashamed of stealing brilliant ideas from others.
11. My job is not to make people's lives easier. My job is to make them better.
12. I will name the company "Apple" if by 5 o'clock you have not offered a better one.
13. Your time is limited, don't waste it living someone else's life. Don't get caught up in a creed that exists on other people's thinking. Don't let the views of others drown out your own inner voice. And it is very important to have the courage to follow your heart and intuition. They somehow already know what you really want to do. Everything else is secondary.
14. There is no point in hiring smart people and then telling them what to do. We hire people to tell us what to do.
15. We made the icons on the screen so cute that you will want to lick them.
16. Being the richest man in the cemetery doesn't matter to me... Going to bed thinking that you created something beautiful... that's what matters to me.
17. Stay hungry. Stay reckless.
18. Sometimes life hits you over the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You need to find what you love. And this is as true for work as it is for relationships. Your work will fill most of your life and the only way to be completely satisfied is to do what you think is great work. And the only way to do great things is to love what you do.
19. When I was 17, I read a quote that went something like this: “If you live every day as if it were your last, someday you will be right.” The quote made an impression on me and since then, for 33 years, I have looked in the mirror every day and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And as soon as the answer was “No” for several days in a row, I knew that something needed to change.
20. The most the best people the ones that make you smile the most.
21. If you haven't found your business yet, look for it. Do not stop. As with all matters of the heart, you'll know it when you find it. And like any a good relationship, they get better and better over the years. So search until you find it. Do not stop.
22. You need to work not 12 hours, but with your head!
23. Of course, there are people for whom money comes first. These are usually people who will never become rich. Only those who are talented, lucky and do not constantly think about money achieve wealth.
24. There's no way we'll survive unless we go a little crazy...
25. Not making mistakes means living an unfulfilling life.

This man is truly special. His words contain not only life wisdom, but also courage, recklessness, and obsession with what you love, which infects you with the desire to seek what is destined for you.

Good afternoon, readers of my blog. Today is another article from the section “Business Rules: Tips from Millionaires.” Over the years, I have already written more than twenty articles from this series, talked about politicians, businessmen, TV presenters, athletes, but they all had one thing in common - they are the richest people in the world, have achieved success and know some secrets that they are happy to share with aspiring entrepreneurs.
The most prominent personalities were Bill Gates, Michael Dell, Mark Zuckerberg, Oleg Tinkof, Mikhail Prokhorov and others. It’s probably in vain that I singled them out, because everyone I wrote about in the business rules is a unique person who deserves attention and respect. Some of my readers have already asked several times to write about another very interesting, charismatic, brilliant entrepreneur, who is an example for millions of people around the world, about a person who changed our world and views on doing business once and for all. I'm sure you've already guessed that the hero of today's article will be Steve Jobs. I'll include some of his best thoughts and quotes on business, life and death, competitors and losers, as well as his speech on how to make customers' hearts sing.

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Just starting a series of articles about advice from millionaires, I immediately thought about Steve Jobs, because for me he is not just a developer and owner of the most successful company in the world, he is a genius who created himself, who fell and rose, and after each fall there was another more confident, even faster towards your goal. This is a man who could talk for hours about a new Apple product, and the audience would listen to him with a charming look and not look away. This is a man whose 10-minute speech to graduates of Stanford University I watched dozens of times, and whose speech was literally parsed into quotes. He knew how to captivate people's eyes, he knew how to make people think for several hours with one phrase, he knew how to do what he liked and at the same time bring profit. In terms of business, views on the world and life, he is a kind of support for me. Even in the most difficult times, I remembered that Steve was once kicked out of his own company, the company that he founded. But he did not give up, continued to work and develop, and, ultimately, until the end of his days he was the face and spirit of Apple. It is my pleasure to present to you today the best Steve Jobs quotes.

Steve Jobs Quotes: Appreciate what you have

Speaking to graduates of Stanford University, Steve Jobs gave a long speech full of wise thoughts. But I will remember one phrase for the rest of my life. Steve talked about how he dropped out of university, decided to start his own business, about those difficult and first steps in his life:

“I didn’t have my own room on campus. I had to sleep on the floor of friends, collect and return empty Coke bottles for 5 cents to buy some food. Every Sunday morning I walked seven miles to the Hare Krishna temple because I could eat well there. It was a wonderful time!”

Many may think that Jobs regrets those times and complains about a hard life, but this is not so. He appreciates every moment, every minute he lives. And it didn’t matter whether he lived on his friends’ floor or in a luxury apartment, everything he had was wonderful. Appreciate what you have this moment, because tomorrow will be a new day, and the past cannot be returned.

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Steve Jobs Quotes: Don't Be Afraid of Failure

Once again, the speech to Stanford graduates gave us another unforgettable quote:

“Looking back, I can confidently say that getting fired from Apple was the best thing that ever happened to me in my entire life. No longer a successful person, I was able to look at the world through the eyes of an insecure beginner with ease and caution. This event freed me from a certain burden and began the most creative period of my career."

If you don't know, Steve Jobs was fired from Apple, the company he founded when he was thirty. Many would have forgotten themselves in depression, given up for a long time and not even made an attempt to somehow return to business. But not Steve Jobs. He invests $10 million in Pixar, which creates the first animated cartoon “Toy Story,” takes it to a whole new level (in 2005, Disney buys the company for $7.4 billion), and also creates Next Inc. and lures several employees from Apple.

The example of Steve Jobs shows that you should never give up. Even in the most difficult, most hopeless situation there is always a solution. Believe in yourself and don’t give up on achieving your goals.

Steve Jobs quotes: the best of what was said

A computer is a bicycle for our consciousness.

People will buy themselves expensive computers, and main reason is that they intend to be part of a unified national communication network. We are only at the very beginning of the development of these technologies, but I am sure that they will become revolutionary, like the telephone in its time
(Steve Jobs interview in 1985).

I'd rather be a pirate, free and independent, than serve in the navy
(from the book Odyssey: Pepsi to Apple, 1982)

If one day we take the wrong steps, stumble and lose the fight against IBM and Microsoft, then dark days will come in the computer world.
(Book Steve Jobs: The Journey is the Reward, 1984)

Essentially, computers perform simple tasks: they take a number, add it to another, compare the result with a third, and that’s it. But they do this at a speed of 1,000,000 operations per second. And with such productivity, it already seems like some kind of magic.
(from an interview in 1985)

Are you going to spend your whole life selling soda, or would you rather come with me and change the whole world?
(It was with these words that Steve Jobs lured PepsiCo President John Schooley to the post of CEO at Apple. Within 2 years, Schooley would help fire Jobs)

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John Schooley brought destructiveness to Apple; he filled employees' heads with wrong thoughts, priorities and tasks. Yes, the company earned tens of millions of dollars, but at the same time Schooley thought only about himself, his wealth and fame, completely forgetting about Apple and the users of the products.

Stay Hungry Stay Foolish.

The main problem with Microsoft is that they have absolutely no taste and do not think creatively. Their products have no culture. (Steve Jobs, 1996)

The personal computer market is dead. Microsoft has become the sole leader and does not bring any innovations to the industry. You could say this is the end. Apple lost this battle, and the world of computers entered the Middle Ages. I think that all this will continue for at least 10 years.
(Wired Magazine, 1996)

I wish Bill Gates nothing but the best, I really do. It's just that he and Microsoft are very straightforward and narrow-minded. It would have been much better if in his youth he had been among hippies or dabbled in LSD. (interview in The New York Times, 1997).

Creativity is the ability to create the necessary connections between things. If you ask a creative person how he did it, he will feel a little guilty, because he didn’t do anything special, he just noticed something that others didn’t see.
But over time, it becomes clear that they did a tremendous job and were able to connect the pieces of their experience together. This was due to the fact that they have lived and seen more than others, or are more knowledgeable in a certain area.
(Wired Magazine, 1996)

When you are young, watching various programs on TV, it seems as if all the companies are conspiring to fool people. Then you grow up and begin to understand that people themselves want this. This thought is very frightening and makes you think. There is nothing wrong with a conspiracy, because you can take a weapon, shoot everyone, start a revolution. But we have no conspiracy. TV companies are simply giving people what they want to see. This is very sad.

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This is not a one-man show. Our company employs many talented and creative people who, for several years in a row, have only heard that they are losers and failures. The worst thing is that some of them even began to believe it. In fact, this is completely wrong. They need a great plan and a good leadership team to operate. Now everything you need is there.
(Jobs on returning to Apple, 1998)

When creating a product, we practically do not use focus groups. Most often, people don’t know what they really need until you show it to them.
(BusinessWeek, 1998)

The icons on the screens will be so beautiful that many will want to lick them.
(Steve Jobs on MAC in 2000).

Today you will be presented with three innovative products in one: incredible mobile phone, an iPod with a touch screen, and a device for Internet access.
(iPhone presentation, 2007)

This is incredible (iPad presentation, 2010)

My goal is not to become the richest person in the cemetery.

I'm sure that the most better days and revolutionary inventions await Apple in a bright future.

Steve Jobs - engineer, scientist and entrepreneur, one of the creators of the first personal computer. He founded the mega-successful company Apple, which today is considered the leader in the mobile gadgets market. Steve was a very unusual person: he did poorly in school, dropped out of college, had size 48 shoes, changed cars every six months, was a vegan and was interested in Buddhism. After a scandal with the board of directors in 1985, Jobs was removed from Apple management. A year later, he bought out the computer graphics studio Lucasfilm, which he later renamed Pixar.

If you want to follow a new path, you must pave it yourself.

It makes no sense to hire smart people and then tell them what to do. We hire smart people to tell us what to do.

According to the teachings of Buddhists, the opinion of a beginner is very valuable - keeping it unchanged is almost impossible and almost unattainable. Although miracles happen.

If you look at the history of those events, I can say that getting fired from Apple was the best event that happened in my life. I regained the ease and doubts of a beginner and let go of the label of a successful person. This gave me freedom and ushered in the beginning of my new creative period.

I would trade all my technology in one day with Socrates.

There were times when I didn’t have my own room. I slept on friends’ floors, and in order to buy food I handed over Coca-Cola bottles. Every Sunday I walked 10 kilometers in order to have a normal meal once a week at a charity dinner in the Hare Krishna temple. And guess what? It was a great time!

We are here to make a contribution to this world. Otherwise why are we here?

If you chop wood yourself, you warm yourself with it twice.

It seems to me that all religions are just different doors to the same house. Sometimes I believe this house exists, sometimes I don't. This is a great mystery.

Have the courage to follow your heart and intuition. They somehow already know what you really want to become.

Praise be to the madmen! Rebels, troublemakers, losers; those who are always inappropriate and out of place. For those who see the world differently. They don't follow the rules. They laugh at the foundations. You can quote them, argue with them, glorify or curse them. But it’s just impossible to ignore them. After all, they bring change. Pushing humanity forward. And let someone say: madmen, we say: geniuses. After all, only a madman believes that he can change the world, and therefore only changes it.

Of course, there are people for whom money comes first. These are usually people who will never become rich. Only those who are talented, lucky, and do not constantly think about money achieve wealth.

TV is dull and kills a lot of time. Turn it off and you'll save a few brain cells. However, be careful - you can also become dumb using an Apple computer.

The most important decisions are not what you do, but what you choose not to do.

When you're young and watch TV, you think that the TV companies are in cahoots and want to make people stupid. But then you grow up and the understanding comes: people themselves want this.

The way a thing looks is not a design. Design is the principle of its work.

Nobody wants to die. Even people who want to go to heaven don't want to die for it. Moreover, death is our common destiny. No one escaped her. And this is right, because Death is the only and best invention of Life. In this way, Life changes its carriers. She clears away the old to make way for the new. Now the new is you, but gradually you are getting old and have to give up your place.

If you haven't found what you're looking for yet, keep looking. Do not stop. Because it gets to the heart of things, you won't miss the moment when you actually find it.

There is no such thing as a successful person who has never stumbled or made a mistake. There are only successful people who made mistakes, but then changed their plans based on those same mistakes. I'm just one of those guys.

Steve Jobs died on October 5 after a long illness at the age of 56. His parting words were:

“I have reached the pinnacle of business success. In the eyes of others, my life was a symbol of success. However, apart from work, I had little joy in life. Finally, my wealth is nothing more than a fact to which I have become accustomed. At the moment, lying in bed in the hospital and remembering my whole life, I realize that all the praise and wealth that I was so proud of have become something insignificant in the impending death.

In the dark, when I look at the green light on the artificial respiration equipment and hear all the sounds of the mechanics, I feel the breath of death. Only now do I realize, after I have enough money for the rest of my life, that we must pursue other goals that do not involve wealth. There must be something more important: For example, love stories, art, dreams from my childhood. The constant race for profit turns a person into a puppet. This happened to me too.

God gave us feelings so that we can tell our loved ones about our love. The wealth that I have acquired in my life, I cannot take with me. All that I will take with me are only memories associated with love. This is real wealth that should follow you, accompany you, give you strength to move on. Love can overcome great distances. Life has no limits. Reach the heights you want to reach. Go where your heart calls you. It's all in your hands.

Having money, you can hire a bunch of people who will drive you around and do things around the house or work. But no one will take on your illnesses. The material things that we miss can still be found, earned, found. But there is one thing that you will never find if you lose it. That's life. It doesn't matter how old you are now or what you've achieved. There will come a day for all of us when the curtain comes down... Your treasure is the love of your family, lovers, loved ones, friends... Take care of yourself. Take care of others."

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